About
Our Approach
Underpinning everything we do is a shared culture, a common set of values and a tenacious curiosity – what might be described as ‘Our Approach’.
It is what unites the wide range of individuals from many different backgrounds that make up HarrisonParrott.
Artist Management
International artist management has always been the core of our business. We are proud to represent an exceptional list of performers — from emerging talent to the internationally renowned. We are committed to helping them forge distinctive careers as concert and recording artists, tailoring our work to their individual needs and aspirations. Our relationships with promoters are characterised by trust, integrity and partnership.
Tours
We develop and deliver tours and residencies for a host of prestigious clients across classical and world music, dance and theatre. Our geographical reach spans every continent, and we have a particular expertise working in emerging markets. We also ensure each tour helps achieve our client’s strategic objectives, creating lasting impact at home and abroad. For venues and festivals, we help source exciting programming and content that compliments their artistic vision and audience development.
Marketing and Media
Effective marketing and promotion is a vital component in any career. We help artists develop a strategy that plays to their strengths, offering guidance on photography, PR, websites and social media. We also design and produce print and digital materials to support tours and projects. Our understanding of media rights and recording helps clients navigate the challenges and opportunities presented by a rapidly changing industry.
It is vitally important that creators have outlets where their work can not only be seen and heard but also where they can get fairly paid. This is why we have recently launched a new streaming and digital content platform for classical music and the arts: Virtual Circle.
Our other initiatives such as HP’s Google Arts & Culture page and The Culture Bar podcast series illustrate our commitment to introducing classical music and the arts to new and wider audiences through a hub of digitised culture.
Corporate Social Responsibility
We feel it‘s vital to support and nurture young talent. In 2019 we launched the HarrisonParrott Foundation to create initiatives which champion diversity and inclusivity within the arts. We are delighted to partner with Tri-Borough Music Hub and Creative Access to help us achieve our goals.
We also partner with Polyarts through their Talent Development Programme.
We support our staff in their charitable work – not just financially, but in providing a flexible working environment that gives them time to help the good causes they feel passionate about.
HarrisonParrott was carbon footprint assessed in December 2019 by Carbon Footprint Ltd, and has been awarded a Carbon Neutral Plus status for carbon offsetting. Read about our commitment to engaging with both short and long-term solutions to the global climate emergency here.
