HarrisonParrott (founded in 1969), the international music and arts talent management company, has announced today the opening of its new office in Madrid, Spain under the leadership and direction of Federico Hernández.
Following the successful launch of branches established in Munich (2005) and Paris (2018), the Spanish office will work constantly in close collaboration with colleagues in London, Munich and Paris to manage its own list of artists and continue to cultivate relationships with its partners in Spain and Latin America.
HarrisonParrott and its sister company PolyArts have as their mission the empowerment of artists and the facilitation of creative partnerships in all areas of the music and arts business worldwide. The establishment of the Spanish office will further extend the company’s strong engagement with the Spanish music, musicians and arts scene and will develop its own profile in serving the needs of local promoters while at the same time contributing to the further expansion of the group’s presence in the EU.
Commenting on the new office, Jasper Parrott, co-founder and Executive Chairman, said:
“Ever since my first visit to Spain and the major cities of Latin America in 1969, I have always been much impressed by the enormous range of talent and the strong dedication to music to be found in the Spanish and Latin American world as has been demonstrated recently when musical activities continued to thrive despite the enormous difficulties of COVID19. I feel therefore that under the leadership of Federico this is the right moment to build on what has already been achieved for our artists and projects over the years, and to continue with the process of internationalising the HP brand with all confidence in the future for our work in these very important countries with their proud history of a very distinct music and arts history and culture.”
Federico Hernández has been actively working in and for the Spanish classical music industry for the last 19 years. He will make use of his well-established experience in artist management and his extensive music knowledge to develop and support a wide range of special projects.
More details, including the full artist roster, will be announced in due course.